I Discovered La Gentle Factory + Everyday Luxuries

It’s Christmas! I hope that you have also achieved what you envisioned at the beginning of this year, and enjoyed every victory.

Today we are going to see:

• The Particular Case of La Gentle Factory

• Another Perspective About Luxury

Let’s see more often in this newsletter next year. Hope you are there to see how this grows!

ENGLISH
How far are you willing to follow your ideas?

Starting a business is easy, and everyone wants to lead and to call the shots. 

But entrepreneurship is so much more than just being in charge. It’s not just a role—it’s a journey that tests your commitment to even yourself at every step.

Probably something obvious when you read it, but in the last months I have realised how important it is to follow a structure in order to achieve results, no matter the field. Anyone who has launched a business will agree that it is very demanding. This newsletter is my own creation, but I also consider it my own business!

While doing my homework (yes, sir!) I found a brand that interested me from the first moment: La Gentle Factory. This is a brand focused on protecting the identity and history of a country through a business (in this case, France), but at the same time plays a part in society (in this case, sustainable fashion).

These are some of the highlights that you can find in the article:

• A mission that is clear → to contribute to responsible clothing without losing your elegance. But that was not as clear as it is now.

• Long and challenging journey → Christèle Merter, founder of LGF, showed proof of resilience, creativity and high commitment to her values because she started as an intrapreneur (I like this word!) while she was part of Happychic Group. 

• Learning → while there, she was able to follow sustainability efforts, such as developing eco-responsible products and launching eco-friendly initiatives, but she did not stop there and took a leap of faith: La Gentle Factory.

• Testing → Under the name of LGF to distinguish it from the other brands’ main collections, she was able to incubate the essence that the brand has now: To be beautiful is good; to do good is beautiful.

• Educating Your Audience → they have built a complete ecosystem that is Made-In-France, eco-responsible, and that educates French Gentlemans: a Gentleman is a man who considers how he looks, and thinks about the planet!

This case (you can consult it here) was very meaningful for me because it aligns with a sector that I like. Very happy to close this article with their first advertising campaign: those who wear our clothes, are also wearing our ideas! Today, LGF is a testament to Christèle’s determination, and more than one brand in the fashion industry (and maybe in others!) should sit and think about it for future collections.

FRANÇAIS
Les Petits luxes Au Quotidien

Tout le monde, en incluant moi-même, aime admirer, discuter et rêver avec ce type de marques de luxe.

Si tu as lu mes derniers articles, c’est le cas aussi dans ce Newsletter.

N’importe où tu es: dans la rue avec ta copine, ou si tu es en train de faire les courses, ou pressé d’arriver au boulot : si tu passes devant une boutique Cartier ou Bvlgari, tu vas jeter un œil parce que… ils maîtrisent l’art de captiver leur audience ! 

Pour ces marques, c’est accéder à un monde exclusif, où le luxe devient une extension de soi.

Mais au-delà de ces grandes marques, il y a un autre type de luxe, plus discret mais aussi tout précieux à mon avis : les petits conforts du quotidien. Imagine une vie où : 

• Ton travail, tes loisirs et tes courses sont accessibles à pied.

• La gare de trains et ton école sont à proximité grâce au un transport public fiable et ponctuel.

• Un environnement où tout fonctionne (parfois pas parfait) mais qui te permet de profiter du moment présent, sans stress et avec simplicité.

Ce sont ces petits luxes, souvent invisibles, qui transforment la vie d’une personne. Bien sûr que je vais avoir mes propres montres de luxe, mais une vie bien organisée et fluide, c’est aussi un vrai luxe.