'Archival Fashion' and New Luxury

Hey, you! It has been a long time since my last post, but it was worth it: everything has changed for the best, both personally and professionally speaking. Now, I am writing this from one of my favourite cultures: baguette, vin et chouquettes… and the show must go on! 🥐🥖

ENGLISH
About The New Luxury Current Status

Does the word ‘Luxury’ have to be always something new? Or does every innovation have to show a new feature or idea that we have not considered yet?

The New York Fashion Week finished yesterday, and what better time to talk about this topic.

When we think about Les Maisons and luxury brands, such as LVMH, Hermés, Cartier, and Bvlgari, we all know that they have a prestige that has been built over the years, but that does not necessarily mean that they are from the past. A luxury brand does not have to have been in the market for decades, but it has to be historic from the beginning.

Any new brand can be a competitor in the market and hope that one day it will be one of the main agents of its industry. But what happens in the luxury sector is different. It is about owning history, where every piece feels like a trophy, something innovative that was made for you. But here is where my point comes in: innovation and new ideas are not always from the future that will revolutionise the market. Some of them are like that, and that is great.

Nevertheless, that is not always the case. Archival fashion, which we can define as vintage pieces that scream exclusivity, has become a trend that many people are enjoying now. You are not just making a tribute to a specific story, nor just replicating something that is filling you with nostalgia. It is a statement that you are becoming also part (to a certain point) of history. Because clothes are not just covering us and preparing us to go to school, work or a party; they are also creating a narrative and crafting a moment where culture and design are challenging times.

Fashion has evolved beyond seasonal trends, and I think that only the brands that have understood that assignment, are the ones who will prevail in the market and have a place in the customer’s mind in the long term. Because that is also another key part of this beautiful industry: we have to be customer-centric. But there is one other thing to remember: these practices can also be applied to any other sector because innovation and creativity are always welcomed in any place.

ESPAÑOL
¿Qué tanta tecnología necesitamos?

Hoy en la mañana me encontré una noticia sobre el nuevo smartphone trifold de Huawei, que al mismo tiempo me parece increíble, tanto en el buen como en el mal sentido.

Aunque se trata de un teléfono bastante difícil de adquirir, empezando solo por su precio (casi 3,000 USD), no estoy seguro de si se trata de un artículo de lujo como tal. Se nota que va a ser un gadget exclusivo, reservado para cierto tipo de gente con poder adquisitivo mayor a lo usual, pero que habrá que esperar a todas las utilidades que se le puede aprovechar en un future.

Estas son algunas de sus características (que puedes encontrar en otros dispositivos sin necesidad de tener uno que se pueda doblar hasta 3 veces para entrar en tu bolsillo):

• 5,600 mAh de batería

• Admite 66 W de carga por cable, o 50 W de manera inalámbrica

• Cámara principal de 50 megapíxeles, ultrawide de 12 megapíxeles, y periscópica de 12 megapíxeles. La cámara selfie cuenta con 8.

No estoy seguro de si tendría un dispositivo así en mis manos para el uso diario, pero hay que admitir que ser el dueño de alguno de ellos debe de darte cierto sentido de ‘consumidor de alta gama’. Habrá que ver cómo evoluciona.